Tips for Creating Content That’s Educational—and Unforgettable
A couple of months ago, Joe Pulizzi published an epic post, Why Education is a Powerful Content Marketing Strategy: 17 Examples. Required reading, in my book (er, feed). The lengthy show-and-tell style post featured a long roster of real-world examples of brands delivering on the promise of content marketing by creating content that’s useful and can unquestionably be deemed educational. The article is not